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Factors That Influence The Choice Of Distribution Channels

There are factors that influence distribution channel selection, and the following factors must be considered before selecting a distribution channel. Solarity Plus Limited is a renewable energy company that installs solar panels, sells DC products, promotes community outreach, and finances solar home energy systems.

In this article, we will discuss the primary factors that influence the decision to purchase a solar energy product.

1. Product Nature: The product’s nature influences the channel of distribution chosen.

In the case of Solarity Plus Ltd products such as solar panels, inverters, and batteries, we are the sole distributor in Nigeria, selling directly from the manufacturer to retail, individual, or business customers who want to power their home or business at a low cost.

Solar panel characteristics

Solar panels are made up of polyvoltaic cells, also known as pv cells or solar cells, which are made up of a layer of silicon, phosphorous with a negative charge, and boron with a positive charge. Solar panels absorb sunlight and convert it into electric current. In this case, photons of sunlight strike the surface of the solar panel, allowing electrons to be pushed out or segmented out of their atomic orbit and released into the electric field generated by the solar cells, which then pulls these free electrons in the opposite proportional to the direct current.


The nature of the market also influences the selection of an appropriate channel of distribution. Buyer purchasing habits and market location are also taken into account.

Cost Effective: Where the product’s price is reasonable and the benefits of purchasing our product are guaranteed with high-quality products that last for a longer period of time and come with a warranty.

The major advantages of Solarity over its competitors are:

  • No subscription fees/charges of any kind.
  • It is fully supported by professional installation.
  • It comes in different sizes and is easily scalable.
  • It comes with a large battery bank for a very long backup.
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